Haldenwerk: The watch on the home page runs in real time, and its movement can be turned over, wound and taken apart.
Tripscha Digital built this website in 2026 for a watch manufacturer in Furtwangen. The notes below show what is on the first screen and why.
What is on the first screen is there for a reason.
Real time
The watch shows the time in Furtwangen; the small seconds jump eight times a second. One click turns it over to show the running movement.
Headline
The headline gives a number from the workshop's data instead of a slogan: 312 hours per watch.
Controls
Turn over, slow motion, stop the movement: every motion can be controlled and stopped.
What was missing, and what is there now.
Starting point
Anyone buying a watch from a small series wants to know what happens inside the case and where 312 hours of work go. A product photo does not answer that.
What we built
A drawn calibre with a 4 Hz balance, an exploded view on scroll, a configurator with the real moon phase, temper colours to try out and a timegrapher for servicing.
Result
Once a model is configured, the request goes out with dial and hands already filled in, nothing to retype.
What visitors ask
Why does it cost that much? Can I configure my own piece? How long does it take? Can I visit the workshop?
Haldenwerk at a glance.
Place and year
Furtwangen, 2026.
Features
Watch in real time, movement to turn over · Configurator with price and moon phase.
One conversation, then you see your site.
Intro call: 30 minutes, by video or in Villingen-Schwenningen. Then we build your prototype, and only then comes the fixed price.
Earliest intro call: one working day after your enquiry